FSchool of Business and Economics, Maastricht University
What motivates individuals to invest sustainably? The Maastricht interprets the research on that issue for a variety of different stakeholders, such as pension scheme members, donors, private investors, administrators, millionaires, and charities.
They share the research results widely via a video series, podcasts, social media, and blogs. Approaching the various target groups directly through partners – such as a pension fund’s magazine or wealthy bank customers – makes it possible to disseminate scientific insights that will enable people to make a difference with their assets. Another of the group’s initiatives is the Science Slam, in which researchers present their findings to the general public in a theatre.
The plan is to use the grant from the Rewarded! Fund to create a professional video series in which researchers will be invited each month to share their findings on philanthropy and sustainable investment in an accessible and thought-provoking way. There will also be a focus on scientific insights from fellow scientists that can help people create greater social impact with their assets. The videos will be shared via a YouTube channel, social media, and networks of relevant partners.
Youtubekanaal – Prof Paul Smeets
Pensioenfondsdetailhandel – Beleggingsbeginselen
Dedikkeblauwe – Prof Paul Smeets over het geefgedrag van Nederlandse miljonairs
Paul Smeets, hoogleraar
Other group members:
Robin Aarts, onderzoeker
Katrin Godker, postdoc
Marten Laudi, promovendus
Marco Ceccarelli, postdoc
Janek Kretschmer, promovendus
Kendra Valck, communicatieadviseur
Marc Kentgens, communicatieadviseur
Henk Groot, hoofd beleggingen